Why are brands creating custom Instagram AR filters?

You may think filters on Instagram are reserved for stupid photos or special occasions, but they are surprisingly powerful for brands. The filters are freely accessible to the billion users on the Instagram platform.

When you upload a custom AR filter to Instagram, connect your brand name and account to the filter. Anyone who uses your filter or comes into contact with it will see details about your brand. 

We.makeup and Gucci are just some of the big names utilizing the power of Instagram AR filters to strengthen their communication with their community.

These filters effectively put a brand’s assets all over your photos. When you share your picture using the Instagram AR filters, you are also sharing their brand.