Augmented Reality Filters have become a lucrative marketing tool

Instagram has become one of the most powerful marketing tools for brands and influencers. Millions of users log into the social media platform daily and are fed a constant stream of fresh content from various social circles. Consumers expect to be stimulated and engaged by what they see on their feed and if your brand has nothing special to offer, you’ll quickly fall to the wayside.

Augmented Reality Filters have become a lucrative marketing tool that reaps many benefits for your brand and separates you from the crowd of millions of online businesses.

Most notably, AR filters can help set your brand’s style, tone and personality and communicate to your audience exactly what your business is about. By using a personalised AR filter, consumers are able to virtually try your product and understand your brand better with a simple, face-scanning selfie.

An AR filter allows you to engage intimately with consumers without ever having to be in the same room, city or country as them. As such, your market reach is boundless.

In fact, one of the biggest advantages of creating an Instagram filter is the potential to reach an incredibly large and diverse audience. According to Instagram, over 500 million accounts use their platform everyday which means your filter has the potential to touch each and every one of them and turn them into 500 million new clients.

And it all starts with visibility. As a brand you can create your own filter and share it on Instagram. Those who follow you will have the opportunity to try your filter and share it amongst their followers too (if you’re an influencer, this has the potential to reach thousands in a matter of minutes). Before you know it, your filter will be jumping from Instagram account to Instagram account like wildlife.

One of my Instagram filter (see effect) has proven so successful that it managed to garner a total of almost 100 million impressions in just three months and continues to draw users to my brand page by simply offering an augmented reality, selfie experience.

Brands have the ability to turn a filter viral which, in turn, pays its dues by increasing the brand’s exposure tenfold. This means limitless reach and a whole new world of engagement for your online business.