Brands and Influencers are becoming more interested in augmented reality. AR is being actively invested in by large IT organizations and technology companies such as Facebook, Google, and Apple. Social media AR filters are currently one of the most popular AR marketing tools.
Instagram AR filters are one of the most cost-effective and simple-to-use promotion strategies.
Instagram's augmented reality filters debuted in 2017. The production of AR filters was initially limited to Instagram stories, but Facebook has adopted a new tactic in recent years. Today, anyone may share their augmented reality filters on Facebook and Instagram.
When someone uses a customized filter, the creator's account name is displayed at the top. The power of Instagram filters rests in their ability to exponentially extend a brand’s exposure in a short period of time.
More than 1 billion individuals had used AR effects and filters on Facebook, Instagram, and Messenger by August 2019. Instagram AR filters are popular because they are entertaining to use and make Stories more appealing. There's no better way to reach out to your audience and increase engagement than with Instagram AR filters.