While industries like furniture, beauty, and eyeglasses have long offered augmented reality (AR) experiences, the fashion sector has lagged behind. Because you need to make sure that a garment adjusts to different body forms and movements with the person "wearing" it, mapping clothing to the human body with augmented reality is challenging. Although still imperfect, body tracking is advancing gradually. Virtual try-ons of apparel are now more realistic than ever thanks to advances in pose estimation, markerless body tracking, body segmentation, and lidar cameras.
As a result, more and more companies are using 3D and augmented reality (AR) experiences to help buyers see apparel items before making a purchase, stand out in a crowded market, and minimize returns. According to research conducted by Shopify, 3D and AR can increase conversions by 97% and reduce returns by up to 40%.
Fashion businesses have the chance to be early adopters of this new level of augmented reality technology because it is still in development. These companies currently provide virtual experiences for trying on items.
Social AR virtual try on clothing
AR already plays a significant role in how many people use social media, from lenses to interactive games. Over 700 million users per month using AR on Facebook and Instagram in 2021.
Even more users are utilizing augmented reality on Snapchat. Every day, more than 200 million users of the app engage in AR activities. To become a pioneer in social retail, Snapchat is investing extensively in augmented reality technologies rather than sitting on its laurels.
For instance, Snapchat introduced AR try-ons for fashion in 2021, enabling users to visually try on garments and accessories via the site. A significant feature of Snapchat's 3D Body Mesh and cloth simulation technologies is that they allow garments to move with the user, integrating the real and virtual worlds.
We will see the technology advance even further as more fashion brands introduce AR try-on experiences. In 2021, Snapchat acquired Fit Analytics, a platform for machine learning that aids brands in resolving sizing concerns, and Ariel AI, an AI firm. The social media behemoth is obviously committed to making virtual purchasing as authentic as possible. Other social media networks will soon follow suit, it's only a matter of time.
Puma has experience with a new feature allowing customers to try on shoes through augmented reality before purchasing them. Users could point their smartphones at their feet after enabling the camera feature to see a 3D representation of a particular pair of shoes.
A user's phone's front-facing camera will then show the shoes on their foot so they may have a better concept of how it will seem on them in real life.
Dior is likewise evaluating Snapchat's try-on feature. Now, customers may virtually try on a variety of Dior purses.
This experience is a little unique because it makes use of Snapchat's Hand Gestures technology. The French high-end fashion label allows customers to look up from their phones and alert the camera with a hand motion when they want to try on a new purse.
Not just Snapchat allows businesses to use augmented reality experiences to increase their exposure. To improve the shopping experience of its users Bellissimohats launches the virtual try-on of The fox fedora hats collection, an augmented reality try-on filter for Instagram.
Users could try on Bellissimohats’s hats through the Instagram filter. The hats were available in Six colors: Red/Black, Camel, Sunset Orange, Antique Rose, Red, and Black.
The Fabricant, a pioneer in this field and a decentralized digital design firm, made headlines in 2019 when it sold "Iridescence", a digital blockchain dress, for $9,500.
Digital clothing is typically "fitted" to buyers after they purchase it. NFTs and Snapchat's full-body tracking capability were used by the digital firm Dept in 2021 to create a virtual line of AR fashion that included NFT puffer jackets.
These "gravity-defying" NFT puffer jackets were available for users to try on Snapchat. Customers could even record videos of themselves wearing the jacket on Snapchat while they were moving around thanks to a unique AR lens.