Designaccelerator - CASE STUDY
Designaccelerator - CASE STUDY
The Challenge:
Designaccelerator wanted to create an engaging augmented reality campaign that promoted the new brand Sneakers. This marked our second collaboration with Designaccelerator, a true innovator in the Fashion Industry with their adoption of AR for marketing purposes.
Our Approach:
We collaborated with Designaccelerator on 2 separate augmented reality effects to promote the experience, all of which were designed around the motif of the chameleon (their mascot): a fluid animal very present in the sneaker designs.
The first experience:
The first experience was a Plane tracker AR effect.By going to the Instagram app and launching the AR effect, they could see the Sneaker appearing outside a portal created using their logo as a reference, in this way all customers before purchasing had the opportunity to see the sneaker in Augmented Reality mode.
The Second experience:
The second experience, aimed at increasing the awareness brand, was created to bring potential customers closer to the brand, so we created a "characters filter" category project which "transformed" all the people who used the effect in their mascot. .
The Challenge:
Designaccelerator wanted to create an engaging augmented reality campaign that promoted the new brand Sneakers. This marked our second collaboration with Designaccelerator, a true innovator in the Fashion Industry with their adoption of AR for marketing purposes.
Our Approach:
We collaborated with Designaccelerator on 2 separate augmented reality effects to promote the experience, all of which were designed around the motif of the chameleon (their mascot): a fluid animal very present in the sneaker designs.
The first experience:
The first experience was a Plane tracker AR effect.By going to the Instagram app and launching the AR effect, they could see the Sneaker appearing outside a portal created using their logo as a reference, in this way all customers before purchasing had the opportunity to see the sneaker in Augmented Reality mode.
The Second experience:
The second experience, aimed at increasing the awareness brand, was created to bring potential customers closer to the brand, so we created a "characters filter" category project which "transformed" all the people who used the effect in their mascot. .
The advantages of implementing augmented reality (AR) into your marketing strategy:
Engage Your Audience
One of the biggest challenges on social media and anywhere on the web is engaging your audience. Now it’s easy.
Boost Your Sales
Getting your customers to visualize themselves with your product is an age-old sales philosophy, and it works.
Grow Your Business
AR supports the whole selling process, from catching the clients’ eye through virtual try-on to the online purchase.
The advantages of implementing augmented reality (AR) into your marketing strategy:
Engage Your Audience
One of the biggest challenges on social media and anywhere on the web is engaging your audience. Now it’s easy.
Boost Your Sales
Getting your customers to visualize themselves with your product is an age-old sales philosophy, and it works.
Grow Your Business
