BAYC - ESTHER ANAYA FEAT Snoop Dogg - CASE STUDY
BAYC - ESTHER ANAYA FEAT Snoop Dogg - CASE STUDY
The Challenge:
To Launch its new single Feat Snoop Dogg, Esther Anaya devised an AR campaign.
Esther Anaya, therefore, wanted ‘Make You Dance’ to tap into a young audience who had missed out on live music and entertainment during a year and a half of COVID-19 restrictions which had paused these industries.The challenge was to develop a project to engagingly promote the release of Esther Anaya's new single '"BAYC" feat, Snoop Dogg.
Our Approach:
We have created an AR Filter that through some tricks, such as hand tracking, interactively involves all users who try it.
The key message behind the campaign was that the best way for people to express themselves through music is dance such as attending live music concerts with friends.
The Challenge:
To Launch its new single Feat Snoop Dogg, Esther Anaya devised an AR campaign.
Esther Anaya, therefore, wanted ‘Make You Dance’ to tap into a young audience who had missed out on live music and entertainment during a year and a half of COVID-19 restrictions which had paused these industries.The challenge was to develop a project to engagingly promote the release of Esther Anaya's new single '"BAYC" feat, Snoop Dogg.
Our Approach:
We have created an AR Filter that through some tricks, such as hand tracking, interactively involves all users who try it.
The key message behind the campaign was that the best way for people to express themselves through music is dance such as attending live music concerts with friends.
The advantages of implementing augmented reality (AR) in your online store include:
Engage Your Audience
One of the biggest challenges on social media and anywhere on the web is engaging your audience. Now it’s easy.
Boost Your Sales
Getting your customers to visualize themselves with your product is an age-old sales philosophy, and it works.
Grow Your Business
AR supports the whole selling process, from catching the clients’ eye through virtual try-on to the online purchase.
The advantages of implementing augmented reality (AR) into your marketing strategy:
Engage Your Audience
One of the biggest challenges on social media and anywhere on the web is engaging your audience. Now it’s easy.
Boost Your Sales
Getting your customers to visualize themselves with your product is an age-old sales philosophy, and it works.
Grow Your Business
