Why are brands creating custom Instagram AR filters?

Posted by GIULIO PETILLO

Why are brands creating custom Instagram AR filters?

You may think filters on Instagram are reserved for stupid photos or special occasions, but they are surprisingly powerful for...

Traditional versus new ways of seeing

Posted by GIULIO PETILLO

Traditional versus new ways of seeing

The most typical way to consume art is through passive exploration. Passive experience allows us to think deeply and examine what we are seeing...

The unique power of face mask filters

Posted by GIULIO PETILLO

The unique power of face mask filters
Face mask filters operate by identifying an image of a face and superimposing virtual elements onto that face via AR. The complete experience happens immediately, and a new image is...

What is an Instagram Stories AR Filter?

Posted by GIULIO PETILLO

What is an Instagram Stories AR Filter?
Augmented Reality (AR) is not really as futuristic as you would think. Movie directors have been doing so for years (sorry, if you believed the spiders of Harry Potter were real)...
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