Augmented reality and virtual reality are two technologies designed to either replace or overlay physical environments with help from virtual content. While virtual reality vs AR has been the topic of many debates, the truth is that both technologies are very useful in their own right. But we do need to settle the debate between VR vs AR to understand when you need to use one or the other and what differences are there between them. Immersive factor When we talk about the difference between augmented reality and virtual reality, immersion is a very important factor. In AR you have...

While industries like furniture, beauty, and eyeglasses have long offered augmented reality (AR) experiences, the fashion sector has lagged behind.

The digital revolution truly began to take place in 2021. 91 percent of organizations have adopted or anticipate adopting a digital-first business strategy, according to data from Foundry. Businesses are spending an average of $16.5 million annually on digital technologies, including data analytics, machine learning (ML), artificial intelligence (AI), and shifting operations to public clouds. However, organizations that wish to secure their future cannot ignore the importance of 3D in their digital transformation strategy. A digital transformation strategy is comparable to a 3D digital transformation strategy, in our opinion at GiulioPetillo Studio. According to studies, up to 92 percent of 3D...

Magazine advertisements, posters, and billboards do not necessarily have to be boring. Instead, businesses may use an image tracker effect to add augmented reality (AR) to their marketing materials.

The pandemic has been a dominant headline in the contemporary world for the past two years. It took nations and economies by storm since its spread in 2020.

Retailers understand that assessing the impact of e-commerce campaigns is crucial to establishing and reproducing their performance.

8 Ways to Implement AR in everyday fashion

In the contemporary world, market competition has dramatically increased over the years. It requires specific efforts and strategies for designers and marketers to attract their target audience. Businesses need to offer value and captivation to their clients 

Using Instagram for marketing is becoming increasingly popular in extending the scope, popularity, and exposure of several businesses. Instagram can be...

Using Instagram filters can increase the impact of your content! Filters can add something ‘extra’ to your content..

Augmented reality technology (AR) is an interactive experience of the real world...

Augmented Reality Filters have become a lucrative marketing tool that reaps many benefits for your brand and separates you from the crowd of millions of online businesses.