Very often, speaking to my customers, one of the most frequently asked questions is: what type of Instagram filter would work best in terms of engaging my community? It is a complicated and interesting question at the same time, to which it is not easy to give an answer that applies to all cases.
From my experience as a creator I have been able to understand that you cannot launch custom filters that have nothing to do with your brand; if for example I deal with photography it will be difficult, if not impossible, to try to involve my community with a makeup filter. A lot of time will have to be invested in creating an idea to invent something unique and engaging. The purpose of Instagram AR filters is to create something that people will want to interact and share in their stories.
Do you want target Instagram users to follow your brand or simply visit your Instagram profile when they find your custom filter? Your filters must be quite in line with the type of content you usually post on your instagram channel.